One of the biggest myths that millions of men and women alike buy into is the belief that it's "normal and natural" for passion, love, intimacy, connection and yes, even hot juicy delicious s...e...x to fade away or die after being in
a relationship for a while.

It has become our mission to show you (and as many people as possible) that this myth is way wrong.

In fact, we believe that in relationship, it's normal and natural for it to be the other way around.

We believe that it's normal and natural for you to keep "the spark" alive for as long as you want.

The problem is that most people (maybe even you) are constantly doing things that take them away from what it is that they really want in their relationship or marriage and they don't even realize it.

This is why we've created so many books and programs around different relationship challenges--to help you to
keep the spark alive longer as challenges arise.

Maybe you're not like this but there are many people in relationship who "talk on eggshells" and don't say what
they think or talk about how they feel or share what's important to them out of fear of what their partner will say, how they will react and what they will do.

What we have discovered is that it's impossible to have a close, connected, loving relationship where the spark is alive and well if you're "talking on eggshells" all the time.

Talking on eggshells isn't the only thing that keeps you from keeping the spark alive forever...

There are many more issues but one of the biggest is complacency and the idea that "now that I have you, I
don't have to do anything to keep the spark alive..."

This happened to some friends of ours who just became a "couple."

One of the things they had to put a stop to rather quickly was the idea that if you're now together and now a "couple" that the relationship will just take care of itself.

They found out that this couldn't be more wrong.

They found out (like a lot of couples) that yes... initially the newness of the relationship IS enough to start their relationship off with sparks flying, love and intimacy happening naturally as their hearts and minds were wide open to each other.

But what they found out (that some couples eventually discover) is that if you want to keep the spark alive over the long haul-- you have to treat your love a lot like a garden.

If you don't plant the seeds of the things that you want to grow and you don't water them, tend to them, fertilize and
nurture them, then in most cases they won't survive.

This is the same way it is in a relationship or marriage.

If you want it to grow, then you have to continually be doing things that cultivate and grow your relationship.

Don't talk to each other in the same old way if it's not working.

Use words that open your partner and words that pull them close instead of push them away.

We've got a whole collection of these words we call "magic relationship words."

So back to the myth we've been talking about...

Don't believe that it's normal and natural for passion to die and for the spark to fade away.

This is simply not true.

It's been our experience, both in our own lives and in the lives of other people, that the spark stays as long as you want it, as long as you focus on it and as long as you make it important.

To keep the passion and the spark alive in your relationship or marriage, one of the most important things you can do is become aware of this all too common myth and do everything you can to keep from believing and buying into
this mythology that the spark dies and there's nothing you can do about it.